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This mascara is crafted with Eco-cert approved ingredients, free of parabens, gluten, and mercury for a product you can trust.

You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

  • Mercury-Free 
  • Gluten-Free 
  • Paraben-Free 
  • Ecocert approved ingredients 
  • Hypoallergenic – safe for sensitive eyes 
  • pH balanced 

How to use: Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.

FAQ:

I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may acquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan

Customer Reviews

Based on 5 reviews
60%
(3)
20%
(1)
0%
(0)
0%
(0)
20%
(1)
K
Kate
Great everyday mascara

This mascara worked exactly as advertised. It is a really good everyday use mascara, easy to wash off at end of the day.
I wouldn't necessarily recommend as a high impact mascara for evening or formal events.

C
Cynthia Krysak
Mascara by Pure Anada

Love this mascara! Provides great coverage on the lashes. Natural yet elegant!

S
Shae-lee Jassman
Pure Anada Mascara

Great quality product. Easy on the sensitive eyes too.

D
DS
No smudging

Wonderful product. It doesnt leave black under my eyes as the day goes on, which other brands do

L
Laurel Solheim

Awesome mascara and reasonably priced

Thank you for your feedback! We know you meant 5 stars ;)

Color:Black
9 in stock
Mascara by Pure Anada
Mascara by Pure Anada Sale price$16.38

Customer Reviews

Based on 5 reviews
60%
(3)
20%
(1)
0%
(0)
0%
(0)
20%
(1)
K
Kate
Great everyday mascara

This mascara worked exactly as advertised. It is a really good everyday use mascara, easy to wash off at end of the day.
I wouldn't necessarily recommend as a high impact mascara for evening or formal events.

C
Cynthia Krysak
Mascara by Pure Anada

Love this mascara! Provides great coverage on the lashes. Natural yet elegant!

S
Shae-lee Jassman
Pure Anada Mascara

Great quality product. Easy on the sensitive eyes too.

D
DS
No smudging

Wonderful product. It doesnt leave black under my eyes as the day goes on, which other brands do

L
Laurel Solheim

Awesome mascara and reasonably priced

Thank you for your feedback! We know you meant 5 stars ;)

Customer Reviews

Based on 5 reviews
60%
(3)
20%
(1)
0%
(0)
0%
(0)
20%
(1)
K
Kate
Great everyday mascara

This mascara worked exactly as advertised. It is a really good everyday use mascara, easy to wash off at end of the day.
I wouldn't necessarily recommend as a high impact mascara for evening or formal events.

C
Cynthia Krysak
Mascara by Pure Anada

Love this mascara! Provides great coverage on the lashes. Natural yet elegant!

S
Shae-lee Jassman
Pure Anada Mascara

Great quality product. Easy on the sensitive eyes too.

D
DS
No smudging

Wonderful product. It doesnt leave black under my eyes as the day goes on, which other brands do

L
Laurel Solheim

Awesome mascara and reasonably priced

Thank you for your feedback! We know you meant 5 stars ;)

This mascara is crafted with Eco-cert approved ingredients, free of parabens, gluten, and mercury for a product you can trust.

You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

  • Mercury-Free 
  • Gluten-Free 
  • Paraben-Free 
  • Ecocert approved ingredients 
  • Hypoallergenic – safe for sensitive eyes 
  • pH balanced 

How to use: Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering.

FAQ:

I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may acquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan

Customer Reviews

Based on 5 reviews
60%
(3)
20%
(1)
0%
(0)
0%
(0)
20%
(1)
K
Kate
Great everyday mascara

This mascara worked exactly as advertised. It is a really good everyday use mascara, easy to wash off at end of the day.
I wouldn't necessarily recommend as a high impact mascara for evening or formal events.

C
Cynthia Krysak
Mascara by Pure Anada

Love this mascara! Provides great coverage on the lashes. Natural yet elegant!

S
Shae-lee Jassman
Pure Anada Mascara

Great quality product. Easy on the sensitive eyes too.

D
DS
No smudging

Wonderful product. It doesnt leave black under my eyes as the day goes on, which other brands do

L
Laurel Solheim

Awesome mascara and reasonably priced

Thank you for your feedback! We know you meant 5 stars ;)